| SUCCESS STORIES >
Cossette Capital Humain |
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neogenera
Inc. - Montreal, QC - May 2001 |
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Business Strategy
based on ValueDynamics TM |
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Recently,
Hooman has helped Cossette
Communication Group build and launch new
market protection and penetration strategies by
rolling out new service lines. |
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In
order to protect their grip on the advertising
and corporate communications market and increase
their clients mind-share, Hooman encouraged
Cossette leadership to leverage
intangible assets such as their
communications expertise, their relationships
with their marquee clients and leading newspapers
and media outlets by launching Cossette Human
Capital. |
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The
new service line will offer innovative
technologies and best practices
to be used by their clients in order to target,
reach, attract and retain the most wanted and
talented candidates. |
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[ other projects ... ] |
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[ other responsibilities
previously held ... ] |
