| SUCCESS STORIES > PIZZA
DONINI RESTAURANTS |
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neogenera
Inc. - Montreal, QC - June to October
2000 |
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Corporate Evaluation and Financing
Strategy based
on ValueDynamics TM |
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This proactive engagement included an
eBusiness Best Practices study of the North American
Pizza Delivery market and detailed the industry’s
trends and competitive landscape for Pizza
Donini Restaurants. |
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The
study’s conclusions and recommendations
brought forward the importance of technology
as competitive advantage in this
maturing market. |
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The
strategic study enabled the client organisation
to appreciate the value of its financial
and intangible assets as growth and
value drivers. |
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Donini’s key
assets and value is derived from its widely known
local brand, the profound operational
technical knowledge of its employees
as well as its deep knowledge of
its customer information. |
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The potential
value locked in its profile database is
invaluable for fellow marketers and
complementary marketing partners. |
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[ other projects ... ] |
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[ other responsibilities
previously held ... ] |
